NO PURCHASE NECESSARY TO ENTER OR WIN

1. HERE'S HOW IT WORKS: Weight loss and bread can go hand in hand. We are inviting you to submit an original essay (one hundred (100) words or less) explaining how Arnold Select™ Sandwich Thins™ and Arnold Bakery Light™ bread can assist you with staying on track with your weight loss or wellness goals while still enjoying the foods you just can't live without. In addition to an essay, each entrant must also submit a photograph capturing the essence of the essay explaining his/her love for bread (collectively with entry form "Entry").

2. ELIGIBILITY: The "I Heart Bread" Contest ("Promotion") is open only to residents of the states of AL, CT, DE, FL, GA, IA, IL, IN, KY, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NY, OH, PA, RI, SC, TN, VA, VT, WI, WV and D.C. who are 18 years of age or older at time of entry. Employees of Arnold Products, Inc. ("Sponsor") and its parent company, George Weston Bakeries Inc. and their parents, affiliates, subsidiaries, advertising and promotion agencies and their immediate family members (parent, child, spouse, sibling and their respective spouses, regardless of where they reside) and/or those living in the same household of each, whether or not related, are not eligible to enter or win. All applicable federal, state and local laws and regulations apply. Void outside the listed jurisdictions and where prohibited by law.

3. HERE'S HOW TO ENTER: Contest begins at 12:01 a.m. Eastern Time ("ET") on 1/6/09 and ends at 11:59 p.m. ET on 2/28/09 (the "Contest Period"). During the Contest Period, there are two (2) ways to enter: 1. Online: visit www.ArnoldiHeartBread.com and follow the on-screen instructions to complete the entry form, submit your essay and upload your photo (see below for photo requirements). All essays must be in English. Online Entries must be received by 11:59 p.m. ET on 2/28/09 to be eligible. Or, 2. By Mail: Print out an entry form, available at www.ArnoldiHeartBread.com; then, mail the completed Entry form, essay and photo in an envelope with proper postage affixed to: Arnold "I Heart Bread" Contest Entries, Marina Maher Communications, 830 Third Avenue, 12th Floor, New York, NY 10022. Mailed Entries must be received by 3/9/09. Released Parties (as defined below) are not responsible for lost, late, illegible, mutilated, misdirected, undelivered or postage-due Entries or mail. All material submitted becomes property of Sponsor and will not be returned.

Limit one (1) entry per person throughout duration of contest regardless of method of entry. Additional entries received in excess of stated limit will be void.

Photo Requirements: Photograph can be in color or black and white. Photo may contain other people in addition to the entrant but all such persons must be of legal age of majority in their jurisdictions of residence. Professional studio photographs are not eligible. Online photographs must be in JPEG or PDF format only, with a file size of up to 1 MB. Photographs sent by mail must be no larger than 8 in. x 10 in. in size. If the photo portion of submission contains any person(s) other than the entrant, entrant must receive prior written permission from other person(s) featured in the submission for Sponsor to use the Entries as set forth herein. Entrant must make written copies of such permissions available to the Sponsor upon request.

Entry must be your original work that has not been previously published or submitted in connection with any other promotion, must not have won a prize or award and must not have been previously trademarked or copyrighted. Modifying, enhancing or altering a third party's preexisting work does not qualify as entrant's original creation. The Entries cannot contain any defamatory statements (including words or symbols that are widely considered offensive to individuals of a certain race, ethnicity, religion, sexual orientation, or socioeconomic group); they must not include threats to any person, place, business, or group; they must not invade publicity, privacy or other rights of any person (living or deceased), firm, or entity or otherwise infringe upon any person's personal or property rights or any other third party rights, they must not in any way violate applicable federal, state, or local laws and regulations and they must be in keeping with the Sponsor's image, as determined by Sponsor, in its sole discretion.

Sponsor reserves the right in its sole discretion to disqualify any Entry that, in its sole opinion, refers, depicts or in any way reflects negatively upon the product, Sponsor, the Promotion or any other person or entity, or does not comply with these Official Rules. Entries must be suitable for presentation in a public forum, in sole determination of Sponsor. By submitting an Entry, entrant acknowledges and agrees that Sponsor may obtain many submissions under this Promotion and that such Entries may be similar or identical in theme, idea, format or other respects to others submitted under this Promotion and/or other promotions staged and/or sponsored by the Sponsor, and waive any and all claims entrant may have had, may have, and/or may have in the future, that any composition and/or other works accepted, reviewed and/or used by the Sponsor (or its designees) may be similar to his/her Entry. Entrant acknowledges and agrees that the Released Parties do not have now, nor shall they have in the future, any duty or liability, direct or indirect, vicarious, contributory, or otherwise, with respect to the infringement or protection of any copyright in and to entrant's Entry.

4. JUDGING: All eligible Entries received will be judged by a Sponsor-appointed panel of judges to determine two (2) potential Grand Prize winners. Judging will be based on the following criteria: Originality and Creativity of Essay - 50%; Appropriateness of Essay to Contest Theme - 25%; How Effectively Photograph Captures the Essence of the Essay - 25%. The two (2) Entries with the highest scores, as determined by Sponsor in its sole discretion, will be deemed the potential Grand Prize winners. In the event of a tie, tied entries will be broken based on the highest score for Originality and Creativity of Essay. Sponsor reserves the right not to award a prize if, in its sole discretion, it does not receive a sufficient number of eligible and qualified Entries. Prize awards are subject to verification of eligibility and compliance with these Official Rules.

5. PRIZES AND APPROXIMATE RETAIL VALUE ("ARV"): Two (2) Grand Prizes - A year's worth of wellness, consisting of a 1-year gym membership with personal training sessions (at a gym to be determined by Sponsor), a year of consultations with a certified nutritionist (selected by Sponsor), workout clothes and gear, and a year's supply of Arnold Select Sandwich Thins and Arnold Bakery Light bread (one (1) of each per week), which may be awarded in the form of coupons. Exact workout clothes and size to be determined by Sponsor. Prizes are awarded "as is" with no warranty or guarantee, either express or implied by Sponsor. Product coupons expire 8/31/10 and are not redeemable for cash. Maximum ARV $5,000 each. Actual value of prize may vary depending on exact gym and nutritionist chosen. Limit one (1) prize per person and per household. Prizes consist of only the items specifically listed as part of the prize. Maximum total ARV of all prizes: $10,000. All prize details are at Sponsor's sole discretion. All federal, state and local taxes and any other costs and expenses associated with prize acceptance and use not specified herein as being provided are the sole responsibility of the winners. No transfer, cash redemption or substitution of prizes is permitted, except by Sponsor, which reserves the right to substitute a prize (or portion thereof) with one of comparable or greater value, at its sole discretion.

6. OWNERSHIP/USE OF ENTRIES: By submitting an Entry, each entrant agrees Sponsor shall own the Entry submitted (including all rights embodied therein) and that it and its designees may exploit, edit, modify, and distribute the Entry and all elements of such Entry, including any names and likenesses embodied therein, in any and all media now known or hereafter devised (including on Sponsor's website), worldwide, in perpetuity without compensation, permission or notification to entrant or any third party.

7. GENERAL CONDITIONS: Each potential Grand Prize winner will be required to complete an Affidavit of Eligibility, a Release of Liability, Prize Acceptance Form and, if legally permissible, a Publicity Release. All required documents must be completed and returned within ten (10) days of date of issuance. Noncompliance within this time period, return of a prize or prize notification as undeliverable, the inability of Sponsor to contact a potential winner within a reasonable time period or noncompliance with these Official Rules will result in disqualification and, at Sponsor's sole discretion the prize will be awarded to a the next highest scoring entrant. Potential winners will be notified by mail and/or e-mail. In the event a winner is at least 18 but still considered a minor in his/her jurisdiction of residence, Sponsor reserves the right to award the prize in the name of his/her parent or legal guardian who will be responsible for fulfilling all requirements imposed on winners set forth herein. By participating, each participant agrees to hold Sponsor, its parent, affiliates, subsidiaries, and advertising and promotion agencies, and all of their respective directors, officers, employees and assigns (collectively, "Released Parties"), harmless against any and all claims, injuries, losses, damages and liability of any kind arising, in whole or in part, directly or indirectly, out of entrant's participation in the Promotion or acceptance, possession, use or misuse of the prize (including any activity related thereto). Acceptance of a prize constitutes permission for the Sponsor and its agencies to use winner's name, city and state, likeness and/or Entry for purposes of advertising and trade or for any other promotional purposes, including winners' list, in any and all media now known or hereafter devised, worldwide in perpetuity, without further compensation, notification or permission, unless prohibited by law. By participating in this Promotion, entrants agree to be bound by the Official Rules and the Sponsor's and judges' decisions which are final and binding in all matters. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Promotion materials and these Official Rules, the Official Rules shall prevail, govern and control. Released Parties are not responsible for any typographical or other errors in the printing of the offer, or for printing, mechanical, network, electronic, typographical, human, computer or any other error of any kind, relating to the administration of the Promotion, the judging or processing of Entries, the incorrect upload of a photograph or essay, the announcement of the prizes or in any other Promotion related materials.

CAUTION: ANY ATTEMPT BY AN INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES (INCLUDING ATTORNEYS' FEES) FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW. Released Parties are not responsible for lost, late, illegible, incomplete, damaged, inaccurate, stolen, delayed, misdirected, garbled or undelivered Entries or for postage-due mail. Released Parties are also not responsible for faulty, incorrect or mistranscribed phone/e-mail transmissions, incorrect announcements of any kind, technical, hardware or software failures of any kind including any injury or damage to any person's computer related to or resulting from participating in the Promotion, lost or unavailable network, server, cable, satellite, Internet Service Provider (ISP) or other connections, or failed, incomplete, garbled, or delayed computer, satellite, telephone or cable transmissions, lines, or technical failure that may limit a user's ability to participate in the Promotion. Released Parties assume no responsibility for undelivered and/or undeliverable e-mails resulting from any form of active or passive e-mail filtering by a user's Internet service provider and/or e-mail client or for insufficient space in user's e-mail account to receive e-mail. Sponsor reserves the right to cancel or modify the Promotion if fraud, misconduct, technical failures or other causes destroy the integrity of the Promotion; or if a computer virus, bug, or other causes corrupt the administration or security of the Promotion as determined by Sponsor, in its sole discretion. Released Parties are not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Promotion. In the event of termination, a notice will be posted online and Sponsor reserves the right to select the winners using all non-suspect, eligible Entries received prior to termination using the judging procedure outlined above. In the event a dispute arises as to who submitted an online Entry, Entry will be declared made by the "authorized e-mail account holder" and he/she must comply with these Official Rules. "Authorized e-mail account holder" is defined as the natural person who is assigned to an e-mail address by an Internet access provider, online service provider or other organization (e.g., business, educational institution etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. Entrant may be requested to provide Sponsor with proof that the participant is the authorized e-mail account holder of the e-mail address associated with the account/submission. Any damage made to the web site will be the responsibility of the authorized e-mail account holder of the e-mail address submitted at the time of entry. Proof of submitting Entries will not be deemed to be proof of receipt by Sponsor. Any use of robotic, automatic, programmed, mechanical or the like methods of entry or any other means to subvert the entry process will void all such Entries. Sponsor reserves the right to prohibit the entry of an individual if fraud or tampering is suspected or if the account holder fails to comply with any requirement of participation as stated herein or with any provision in these Official Rules and void all associated Entries.

7. WINNERS' LIST: For names of the winners, available from 3/18/09 to 4/22/09, visit www.ArnoldiHeartBread.com.

8. SPONSOR: Arnold Products, Inc., 255 Business Center Drive, Horsham, PA 19044.